Subscriber management solutions

Unlocking subscriber value for
small to medium publishing businesses

Readers are the lifeblood of any publication— publication subscribers are a tangible indicator of the value of a publication and publishing company. More subscribers equal more subscription revenue and greater advertising dollars.

But it doesn't stop there— your subscriber database is your customer list. You probably have lists of past-subscribers or other non-subscribers with an interest in your publication. Your total customer list represents a breadth of individuals with a connection to your subject-matter.

These lists of customers are too valuable to be stuck in spreadsheets, outdated Access databases or simple transactional systems. If that approximates the state of your customer relationship management, here are 10 things Tectonic can implement for you to streamline your subscriber management and boost the value of your subscriber base:

One:
Safely and securely manage subscribers online

Utilising an online Customer Relationship Management (CRM) system means your subscriber data can be accessed and managed securely by your team from any location rather than restricted to one computer or a local network. Manage who has access to what. Consolidate customer data, buying history and activity in one place. Have the peace-of-mind that your customer data is safely backed-up.

Two:
Implement a subscriber paywall

Design your publication subscription tiers with the capability to give your subscribers login access to exclusive subscribers-only online content. Use a single central repository of customer data to control access without the need to manage multiple silos of customer information.

Three:
Accept magazine subscriptions online

Allow your customers to sign-up and subscribe to your publication with an easy online form accepting credit card payment straight to your bank account. Their customer info goes straight into your subscriber database without any transcription or admin overhead.

Four:
Automate the renewal process

Come renewal time, have an automated sequence of renewal notices sent via email until the customer renews. Send automated fax renewal reminders too if that grabs you. If the customer still hasn't renewed, trigger an outbound phone call notice for your team. Eliminate the need for laborious manual processes and mailing.

Five:
Sell complimentary products and services

Integrate eCommerce capability to your site with dedicated landing pages to be able to sell products and services to your customer base with immediate payment by credit card. Direct market to your subscribers by email with special purchase offers and track response to refine marketing efforts.

Six:
Drip-feed paid content online to customers

Certain types of content are best delivered progressively over a period of time, such as course-based or educational content. Set-up automated drip feeds of content made available to customers based on when they first request it or pay for it.

Seven:
Get sophisticated with online marketing

Automate content email newsletters to keep your audience coming back to your site. Create and optimise landing pages for special subscription and product offers. Promote events by email and sell tickets on your site. Qualify advertising leads, market to your advertisers online and keep your ad inventory sold.

Eight:
Establish an affiliate program

Grow your customer base by partnering with complimentary businesses that can send you referrals in return for a commission. Easily integrate and track referrals with CRM.

Nine:
Reduce administration

Allow subscribers to self-manage mailing and account information, subscribe and renew online. Automate standard processes such as dispatch of subscription receipts, or post-purchase follow-up communications.

Ten:
Understand your customers at a deeper level

A consolidated and more complete customer view provides you the opportunity to segment, mine and understand your customers at a deeper level to more effectively tailor your publication and marketing offers.